Hello, My Name is Alex and I design mobile and web products
Americanas.com Open / Close
I lead the visual design work, from native apps to mobile websites. We had created a new experience for the native apps: iPhone, iPad and Android.
Challenge: Our challenge was to create a totally new mobile experience across native apps, including: iPhone, iPad, Android and for the mobile websites. We created the first mobile e-commerce experience for Brazil, millions of users have experienced my work so far.
Skills Used:
  • - Experience Design
  • - Mobile Design
  • - User Interface Design
  • - Icon Design
  • - Digital Strategy
  • - User Research
Devices Examples Americanas.com
Designed for Iphone, Android and Ipad Designed for Iphone, Android and Ipad
Shoptime Open / Close
I was responsible for the User Interface and User Experience, creating and presenting functional prototypes, as well as designing cross-plataform patterns.
Challenge: Redesign the full mobile experienced for Shoptime. We implemented new design methodologies and created a design language to maintain consistency between the iOS and Android platforms.
Skills Used:
  • - Experience Design
  • - Mobile Design
  • - User Interface Design
  • - Icon Design
  • - User Research
  • - Agile Methodologies
Devices Examples Shoptime.com
Designed for Iphone, Android and Ipad Designed for Iphone, Android and Ipad
Submarino Open / Close
My role on this project was to create a new user interface and to present a creative solution for native apps and the mobile website.
Challenge: Understand the complexity of the universal app for iPhone and iPad, and how to introduce the same concepts for both devices. Create a new design for the android app.
Skills Used:
  • - Experience Design
  • - Mobile Design
  • - User Interface Design
  • - Information Architecture
  • - Digital Strategy
  • - User Research
Devices Examples Submarino
Designed for Iphone, Android and Ipad Designed for Iphone, Android and Ipad
Bem Direto Open / Close
Making the process of renting or buying property easier, the broker uses a web interface to find customers with real intention to buy or rent, and can even publish real estate listings to share with others brokers.
Challenge: Went from an idea to a live product in less than 3 months. We created an iPhone and Android app as well, designed to notify new customers quickly and easily.
Skills Used:
  • - Experience Design
  • - Mobile Design
  • - User Interface Design
  • - Agile
  • - AB Test
Designed for Web Iphone and Android Designed for Web Iphone and Android
Coursify Open / Close
With Coursify, you can build your own online school and truly make it yours. Run it under your own custom domain, create a branded course catalog, set your price, and more. Best of all: content creators keep most of the revenue generated by their channel.
Challenge: Understand how online schools work, and create an easy and intuitive UI and UX to translate that into a rich, online experience. This project is ongoing, and we recently released an early, invite-only, ALPHA version.
Skills Used:
  • - Brand Design
  • - Experimenting ideas
  • - User Interface Design
  • - Lean UX
  • - Digital Strategy
  • - User Research
Designed for Web Designed for Web
Alex Fracazo

About me

I am an experience designer with end-to-end design skills covering research, conceptual design, interaction design, information and visual design, and prototyping and evaluation. I have broad experience in various design models, including native mobile and tablet applications (IOS and Android), mobile and tablet websites, and full desktop web applications.
Rio de Janeiro
UX/UI Design UX/UI Design
Mobile Design Mobile Design
Web Design Web Design
Coffee Lover Coffee Lover
Contact
alexandre@fzo.com.br